Title: Capital Living
Format: 1 x 1hr Documentary
Broadcaster: Channel 4
Production Company: Special Edition Films
Modelling himself on his heroes; Lord Sugar, Steve Jobs and Barack Obama, Adam wears his uniform of a white shirt and chinos to work every day. Through motivational speeches, ‘Apprentice’ style training courses and a smattering of inspirational quotes we watch as Adam attempts to turn Capital Living into a household name. But as the business grows standards start to slip, the age range of the tenants is overlooked, the houses are falling apart and it’s questionable whether or not there is any substance behind the glossy image.
Will Adam manage to transform the London rental market? Or will his elitist attitude alienate the residents of such a multi-cultural and diverse city?
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